Senior Regional Advertising Officer

Job Description

To support the Senior Manager Brand Advertising in the development and implementation of regional advertising plans in multiple markets.

Major Areas of Responsibility

• Assessment of markets


• Development of media plans


• Booking of media plans


• Developing campaign materials


• Supplying campaign materials


• Postcampaign evaluation
  
  
  

  Primary Objectives

  
  

  
  
  • To be instrumental in planning activity for markets by conducting market assessment studies.
  
  
  • To direct and instruct media buying partners in the planning and booking of media.
  
  
  • To work with Dubaibased agencies to deliver advertising and communication materials.
  
  
  • To appoint inmarket agencies when required.
  
  
  • To evaluate the effectiveness of activity ndash including costeffectiveness.
  
  
  • To develop a strategy for providing support to the trade channel.
    
    
    

    Specific Responsibilities of the Job

    
    

    Development and implementation of regional advertising plans in multiple markets

    
    

    
    
    • Assess short medium and longterm communication opportunities in markets.
    
    
    • Develop marketing activity plans on a marketbymarket basis.
    
    
    • Plan and book suitable traditional and nontraditional media for each market through a media partner
    
    
    • Deliver brandbuilding and tactical campaigns for markets in accordance with a dripburst strategy.
    
    
    • Manage material supply for all activity through Dubaibased and inmarket partners.
    
    
    • Evaluate the effectiveness of activity on an ongoing basis.
    
    
    • Ensure activity is on brand and on message and meets the communication objectives of the business.
    
    
    • Commission research which can validate or challenge our advertising strategies.
    
    
    • Appoint inmarket partners mediacreative where necessary.
    
    
    • Drive innovation in communicationchallenge traditional ways of doing things.
    
    
    • Provide trade marketing support for agents in markets.
    
    
    • Manage individual market budgets responsibly.
      
      
      

      Required Knowledge Skills Abilities

      
      

      Job requirements

      
      

      
      
      • Broad knowledge and experience in advertising from agency or clientside.
      
      
      • Above average skills in proofreading.
      
      
      • Excellent skills in problemsolving.
      
      
      • Demonstrated ability to manage projects within challenging timescales.
      
      
      • Demonstrated abilitynbsp to communicate effectively.
      
      
      • Demonstrated ability to influence and negotiate with internal and external stakeholders.
      
      
      • General knowledge of agency working practices.
      
      
      • Experience in project management including financial management
      
      
      • Other excellent command of English language ndash written and spoken.
        
        
        

        Education Experience

        
        

        
        
        • Degree or equivalent experience educated to university level.
        
        
        • Years of experience six.
        
        
        • Specialised training agency background preferred.
          
          
          

          Work Environment

          
          

          flydubai is a ldquohigh octanerdquo environment so prospective candidates need more...

          
          

          AJS

          
          

          
          
          
          
          via http://ift.tt/1bWdrVk

          
          
          
          
        
        

        
        
        
        
      
      

      
      
      
      
    
    

    
    
    
    
  
  

  
  
  
  

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