Director of Marketing

- Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition. - • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. • Obtains market share by developing marketing plans and programs for each product; directing promotional support. • Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars. • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. • Influences present and future products by determining and evaluating current and future market trends. • Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. • Maintains research database by identifying and assembling marketing information. • Completes marketing department operational requirements by scheduling and assigning employees; following up on work results. • Maintains marketing staff by recruiting, selecting, orienting, and training employees. • Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

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