E-Marketing Specialist

Job Purpose: As responsible for customer leads and retention, you will report to the Marketing and Manager, and building deep customer insight by content and gathering data. Please send your CV to: careers@cpc.com.eg Job Duties: • Work closely with marketing channel and campaign managers to develop targeted, optimized, actionable emails and multi-step, data-driven campaigns. • Create post-campaign reports and analysis, including recommendations for improvement of opportunities, and closed business. • Handle on-going website updates, including maintenance of dynamic content as well as reporting, analysis, and optimization. • Monitor website trends in visits, lead generation and ecommerce sales with Google Analytics, MOZ, Marin, and other online tools. • Use research and internal site analytics to identify keywords to be used within content. • Maintain online marketing materials and sales tools to ensure that materials are accessible and up to date. Assist in the development of marketing collateral, projects and other company material such as case studies. • Competitive/Industry research and tracking. • Ability to creating Internet ads and establishing an effective presence on social media sites. Education and Experience: • Bachelor's Degree or equivalent experience. • 3-5 years of relevant experience.

via JOBS-EG http://ift.tt/1mObENR

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