PPC Strategist

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The Company Jellyfish are an award winning digital agency respected for innovative thinking and meticulous attention to detail. The company employs over 130 staff worldwide in four locations ndash Reigate Head Office Brighton Baltimore USA and Durban South Africa. Jellyfish Publishing is a standalone division within the Jellyfish Group dedicated to serving its UK and international consumer and B2B magazine publishing clients. Clients include National Geographic EMAP Dennis Publishing Hearst and MoneyWeek amongst many other market leading brands. The Role The Account Strategist is responsible for developing digital marketing campaign strategies efficient daytoday management and generation of gross profit growth from assigned Jellyfish Publishing campaigns which generate subscriptions for consumer and B2B magazine clients.

The key focus is on using a range of digital marketing channels including PPC search digital display advertising social media advertising and email to generate high quality traffic and optimise conversion of this traffic into paid magazine subscription sales through efficient management of individual campaign websites. Responsibilities gt Mastering Jellyfish Publishingrsquos methodologies and internal tools to deliver efficient and profitable digital marketing campaigns predominantly through PPC search but also via digital display advertising social media advertising and email. gt Formulating digital marketing campaign strategies for assigned consumer and B2B magazine clients researching keywords and appropriate digital marketing channels outside search and analysing the competitive landscape. gt Managing each assigned campaign efficiently and profitably conducting ongoing testing to ensure optimum performance. gt Proactively managing the associated subscription campaign websites conducting ongoing landing page and payment funnel testing to maximise potential conversion rates and subscription volumes. gt Analysing the performance of assigned campaigns identifying new opportunities and facilitating change in order to hit and exceed client expectations and KPIs. gt Project managing all of the activities and processes required to proficiently run assigned campaigns. gt Providing appropriate data and test results for inclusion in client facing reports and presentations delivering them on time and to Jellyfish Publishing brand standards. gt Achieving continuous improvement by proactively assessing Jellyfish Publishingrsquos practices and methods. Deliverables gt Demonstrates measurable success through the achievement of set KPIs including account profitability client subscription volume targets efficient campaign management campaign analysis and report generation. Knowledge amp Experience Requirements gt An indepth working knowledge of the technologies and processes involved in running PPC campaigns. gt Good working knowledge of Google Analytics and other web analytics packages. gt Some experience of digital display advertising social media advertising andor email marketing. gt Has passed Google Advertising Fundamentals Exam in last 12 months. gt Advanced working knowledge of Microsoft Excel and PowerPoint. Skill Requirements gt Is commercially astute. gt Exhibits a high level of attention to detail. gt Highly numerate analytical and data driven. gt Possesses strong writing skills with the proven ability to produce compelling and high quality marketing copy for website pages.

gt Demonstrates a structured and methodical way of working with the ability to cope with competing demands and effectively prioritise tasks. gt Possesses strong interpersonal skills particularly influencing and listening skills. gt Possesses strong facetoface skills and is a confident and articulate presenter. Key Attributes gt A self motivated individual. gt An outgoing positive thinker with consistent levels of evident enthusiasm. gt Flexible versatile and copes well under pressure. gt Open honest and direct is comfortable in giving and receiving constructive feedback. gt Has high personal standards and promotes them in others. gt A valued team member who upholds Jellyfish Publishingrsquos values and professional integrity at all times. The Benefits gt Company profit related bonus scheme gt Private healthcare plan gt Ridetowork cycle purchase scheme gt Company stakeholder pension plan gt An excellent working environment gt Opportunity for career progression in a growing team gt Ongoing training with more...

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