DIGITAL MEDIA PLANNER AND ANALYTICS MANAGER

.Job Description



A dynamic experienced passionate and selfmotivated individual who has mastered

1. Online media researching planning buying implementing and optimizing

2. Online analytics tracking measuring assessing reporting and delivering insights



HeShe will work independently or with senior staff to create research based online mediaadvertising plans for ongoing initiatives as well online campaigns that include search PPC display mobile video social media and thirdparty ad servingpartnerships. The individual will be responsible for constantly analyzing online performance data thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. This requires deep understanding of web mobile and social advertising as well as analytics measurement.As importantly heshe must be experienced and sophisticated in instant adcampaign optimization and understanding performance metrics with flexibility and confidence in shifting budgets to media that provide quality targeted and relevant traffic.



The individual will be also responsible for supporting the client39s establish best in class digital analytics and reporting framework. This entails leading and managing all digital analytics and reporting across the business and partner agencies deploy tracking consolidate agency reporting and deliver weekly and monthly reports set campaign KPIsbenchmarks develop a cost per lead model for campaigns. Most importantly heshe must deliver insights that will support optimization of content strategy social media strategy website user journeys and campaigns. This is an extremely important role that will drive the growth of digital through analytical performance of campaigns and effectiveness.



Person Specification



General Skills

acirc128cent Numeracy and analytically minded

acirc128cent Attention to detail performance and results

acirc128cent Dynamic and innovative

acirc128cent Team player with strong communication skills

acirc128cent Adaptable and efficient

acirc128cent Problem solver and selfstarter

acirc128cent Has desire to learn develop and progress



Technical Skill more...

RD

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