Digital Marketing Executive

About the Job

1. Build and implement social media programs that ensure appropriate messaging is executed online to support corporate goals incorporating Facebook Instagram Twitter YouTube Google etc

2. Monitor social media groups trends tools and applications and recommend actionsnext steps

3. Work closely with colleagues across the organization at Scarf Home to develop and post content to social networking sites

4. Regularly report insights gained from social media monitoring to internal and external stakeholders

5. Monitor and engage in the Scarf Home brand related online conversations

6. Monitor the Scarf Home social media performance usage reports and tracking search engine results

7. Respond to social media inquiries about online activities in a timely and courteous fashion

8. To conduct regular store visits taking pictures of products and publicizing these on our social media channel

9. Write up all P.R content related to Social media website and all offline activity

10. To build relationships with Fashion designers and fashion bloggers in order to be up to date with the latest fashion trends and events in the Egyptian market

11. To manage the ecommerce accounts of souq.com and nefsak.com ensuring product presentation is maintained online

12. To drive sales of ecommerce channels and provide online sales channels the ideal standard of SQrsquos to sell online

13. To participate in the marketing managers development in driving traffic through corporate banks and employee scheme programs.

14. Conduct a monthly presentation on the performance of ecommerce and corporate sales identifying strengthrsquos and development areas.

Job Requirements

bull To be a creative thinker and generate ideas outside the box

bull An analytical thinker Able to understand numbers and data analysis

bull Has excellent written and communication skills in both Arabic and English

bull Understands how to relationship build and negotiate

Company Profile

Scarf Home is a new international retail accessories brand based in New York USA. The first showroom of Scarf Home in Egypt was opened in April 2011 it is located in Mall Of Arabia in 6th October. The second showroom is located in Sun City Mall and the third will be in the Cairo Festival City. We plan to open five new showrooms by the end of 2012 in Cairo Alexandria and USA. By 2015 Scarf Home showrooms will be located all over Egypt Arab World Europe and USA.

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