Global Commercial Marketing Planning Manager

.

Global Commercial Marketing Planning Manager nbsp nbsp nbspnbsp

This is a newly created commercial role that focuses on returns of investment and driving increased revenue through the delivery of a robust global Marketing Plan. As Global Commercial Marketing Planning Manager you will lead the definition of our Global Commercial Marketing plan in our complex and global organisation.

Working with the regional sales teams to help deliver their marketing through an agreed Global Marketing Plan you will need to understand regional requirements and translating those requirements into actionable plans that can be developed centrally for multiple deployment. Yoursquoll be able to identify needs for different regional lsquoflavoursrsquo needed for a single asset as well as facilitating the inclusion of inmarket stakeholders in the planning processes.

You will work with central marketing to ensure an integrated approach and delivery against brand. At the same time yoursquoll be identifying and realising opportunities for synergies and best practise to generate high return on investments.

This role calls for someone with an experienced commercial marketing background with proven delivery of marketing plans across a business or function area. This is not a brand strategy role but a real commercial role that can show increased revenue through robust and calculated global marketing planning.

It demands an ability to analysis the return of investment of all channel mixes and be able to facilitate and get buy in from regional stakeholders to delivery of a global marketing plan that can work through out BArsquos many regions. You need to be able to communicate the marketing plan clearly and effectively ensuring visibility to the business.

This is a leadership role that is about d more...

SMJ

via http://kuwait.tanqeeb.com/jobs-in-kuwait/airlines/003268734.html

شارك هذه الصفحة وتابعنا على صفحاتنا الرسمية

شارك الموضوع →

تويت

تابعنا →

إنشر الموضوع →