Product Marketing Officer

As a Product Marketing Officer, you will be responsible for the outbound marketing activities, whether online or offline, for Anamel products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits that are crucial. In your role as a Product Marketing Officer you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel. Key Responsibilities • Develop product positioning and messaging that differentiates your products in the market • Oversee and execute marketing efforts in both traditional and digital capacities, including social media and Ecommerce • Sales enablement – communicate the value proposition of the products to the potential Partners and develop the sales tools that support the selling process of our products • be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them • Demand generation – develop the strategy and manage the marketing programs that drive demand for Anamel products

via JOBS-EG http://ift.tt/1WOZ5k5

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