Marketing Manager

Basic Function: The primary responsibility of the Marketing Specialist is to design, proofread and handle the print production for AIC wide member newsletter, special occasion greeting, AIC products and event newsletter, forward certain newsletter, Annual Report and other promotional pieces (including AIC collateral, Business Relationships support material, etc). In addition, they must ensure that promotions meet and are within regulatory compliance. The Marketing Specialist will also use the AIC’s marketing database in order to produce miscellaneous reports and provide analytical support to the Marketing & Business Relationships functions. They will also be required to cross-train on other departmental functions to support the workflow process. Essential Functions Responsibilities include soliciting content input, writing and editing copy, design, and coordinating printing of quarterly AIC newsletter. Work with third party vendors as needed. Assist with the online edition of this publication as necessary. Coordinate internal meetings, write and edit copy, design, and coordinate distribution of the Annual Report and other related materials as needed. Design and coordinate the printing of the quarterly AIC reports and special occasion greeting cards and forward newsletters, create associated promotional and in-AIC material fulfill AIC business requests for posters and in-AIC material in support of AIC goals. Work with Marketing Assistant to update brochure artwork and coordinate printing for brochures as indicated by inventory levels. Assist with the design, printing coordination and distribution of monthly promotional materials as necessary including: statement inserts, AIC collateral material, direct mail, Business Relationships posters, sponsorship ads and other support material. Assist with the resizing and trafficking of newspaper ads as necessary, and follow up with publications and media buyer as required. Assist with the writing, design, editing and coordination of community sponsorship ads and newsletter articles for member companies/ partner organizations as identified by Senior Management and Marketing Manager. Establish and monitor project timelines to meet deadlines for mailing marketing materials to members and assist with the printing and delivery of collateral materials to AIC to support promotions. Provide assistance to the Marketing and Business Relationships Team to support departmental goals. Prepare purchase orders and approve invoices as necessary. Proofread all appropriate printed pieces and ensure that marketing collateral materials are accurate and comply with regulatory guidelines. Other Functions: Use the AIC customers’ database to determine, analyze, and report on the effectiveness of various marketing programs and promotions as backup to the Marketing Data. Keep current with knowledge needed to facilitate AIC database and generate reports to support Marketing, Business Relationships, and AIC wide initiatives. Fulfill marketing requests to support companywide initiatives via marketing department project request processes. Complete other projects assigned by the management of marketing and administration.

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