Content Developer Writer

About the Job

The candidate occupying this position is responsible for the developing the content marketing strategy for the company and contribute to it by creating unique diversified high quality and optimized content of different types to support the companyrsquos marketing efforts and efficiently participate in carrying out the overall marketing plan.

Job Requirements

Develop a Content Marketing Strategy for each of the company productsprojectsservicesbrands



Research and define optimal buyer persona for each of the productsprojectsservicesbrands



nbspMaintain and manage an accurate updated and promotional service description for company websites



Create and maintain an editorial calendar on timely manner for each of the productsprojectsservicesbrands



nbspResearch trending topics and hightraffic keywords and create both planned and seasonal marketing content to obtain pagedomain authority



Diversify created marketing content articles blog posts emails scripts voiceovers infographics audios videoshellip etc



Create webfriendly marketing content in regard to organization illustration and optimization  Craft proficient meta data to entice high CTR



Validate content for uniqueness accuracy and usability



Manage the publication of content across channels such as brand website blogs social media platformshellip etcnbsp



Promote published content through backlink building internal linking social sharing bookmarkinghellip etcnbsp



Create content for website blog social media press releases newsletters articles for publication or submissionhellip etc



Define a corporatebrand content style guide and abide to terminology conventions



Research and advise on functionspecific assisting tools and marketing automation software and services

Company Profile

Softxpert is a Business Process Outsourcing Company headquartered in USA providing a substantial range of business operations that are fundamental to a diversified portfolio of clients worldwide. Our philosophy as a multichannel service provider utilizes both onshoring of certain operations to US qualified partners as well as offshoring others to global partners that still provide standardized solutions with a cost reduction advantage. Such collocation is done in a fashion that aims at combining the leverages of both onshoring and offshoring approaches in order to achieve the maximum benefit for our clients.

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