BRAND MANAGER FMCG KUWAIT

About Company



In November 2010 GCC specialist recruiter iQ selection came together with global professional recruitment consultancy Morgan McKinley under the name Morgan McKinley.



With 24 offices globally Morgan McKinley connects specialist talent with leading employers across multiple industries and disciplines. We work very closely with international corporates top investment banks and local SMEs to provide those looking for their next career move with the best job opportunities.



From our Dubai office we provide specialist recruitment services throughout the GCC region with dedicated consultants delivering focused sector and local knowledge. In addition we are fully committed to promoting the government�s Emiratisation policy.



Our recruitment expertise spans the following areas



Financial Services Finance



� Accountancy Finance

� Asset Management

� Corporate Retail Banking

� Investment Banking Private Equity

� Wealth Management Private Banking



Sales Marketing Support



� Advertising Media Branding

� Creative

� PR Events Marketing

� Sales

� Human Resources Administration



Technical



� Construction Design Engineering

� IT Telecommunications

� Logistics Supply Chain

� Manufacturing Operations



We are a winner of the coveted Dubai Quality Appreciation Program demonstrating our commitment to outstanding service delivery and strong professional and ethical values.

We will take the time to fully understand your career aspirations and work on your behalf to find the right job for you. If you want to work locally or internationally you need experts who will listen and proactively advise you.



Morgan McKinley. Talk to us.

To find out how Morgan McKinley can help you create your future contact us today by email on HIDDEN TEXT or visit our website at www.morganmckinley.ae.



Job Description



Strategic Functional Responsibilities § Develop brand communication which effectively reflects the brand objectives in order to build brand equity. § Provide brand direction to develop and execute productbrand marketing programs to build brand awareness and increase sales. § Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health. § Review market research to anticipate competition monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions. § Communicate brand strategies to marketing communications sales and other department. § Coordinate and align brand strategy with corporate marketing plan. § Coordinate with marketing support department to develop advertising and promotional programs pricing positioning and packaging. § Assess and develop brand names to differentiate product. § Monitoring planning and coordinating product launch. § Guide creation of product portfolio. § Evaluate and analyze program results and present recommendations for changes in brand strategy. a. New Product Development NPD Brand Initiatives BI § Manage and launch Brand’s NPD Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation. b. Marketing Plan Budget § Create and implement annual brand plans and activities in order to meet the short and long term brand objectives. c. Pricing Profitability § Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units. d. Consumer Research § Conduct consumer research whenever required based on brand issues and opportunities. e. Consumer and Retail Trackers § Regularly analyze all brand trackers in order to identify brand issues and opportunities. f. Internal Coordination § Improve and manage internal coordination with important departments for timely executions of brand plans and actions. Work Experience At least 5 full years of marketing brand building of FMCG products is mandatory Education MBA in Marketing preferred. Required skills Languages English knowledge of Arabic will be an advantage Computer MS office Understanding of marketing principles and brand building elements analytical influencing negotiation Execution Business orientation Train more...

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via http://kuwait.tanqeeb.com/jobs-in-kuwait/hotel/003423539.html

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